2021
Role
Creative Producer
Services
Content Creation
Cross-functional collaboration
Collaborators
Product Design
Airbnb Creative
Winter Release
In November 2021 Airbnb introduced Airbnb Winter Release with 50+ upgrades that make it easier to host and support the changing needs of travelers.
I was part of the multidisciplinary team responsible for the announcement prototype build, in-app content creation, successful launch of the CEO's Keynote announcement as well as the release of the brand new Airbnb's homepage and mobile app.
Our Task
Gracefully introduce the new and existing features to our homepage and make it as relevant as possible to our users needs.
As we approach the tasks at hand, envisioning the user experience through the eyes of a first-time visitor becomes paramount. Our goal is to captivate and compel individuals to continue scrolling, ensuring a seamless and engaging journey. We aim to establish coherence down the page, creating a fluid and intuitive experience that guides users seamlessly through content. Beyond the transactional nature typically associated with Airbnb.com, our focus is to position it as a destination in itself.
Outcome
2021 Winter Release of 50+ Upgrades was translated into 47 different languages spread across 8 product and marketing surfaces.
